Benchmark Engineering

Discovery:

In our initial discussions with Benchmark South West, we uncovered the need for a logo that conveyed both the company's commitment to precision engineering and its forward-thinking approach. The existing logo was outdated and failed to communicate the company's technological advancements and innovative solutions.

Solution:

1. Conceptualisation:

We embarked on a comprehensive exploration of design concepts, taking inspiration from the precision of engineering tools and the dynamic nature of construction. The goal was to create a logo that felt both rooted in tradition and forward-looking.

2. Symbolism:

The final logo featured a sleek and stylised depiction of an engineering compass. This symbol not only represented precision and accuracy but also served as a nod to the company's commitment to guiding clients toward success in their projects.

3. Typography:

The font selection complemented the logo, striking a balance between professionalism and modernity. The clean and bold typeface ensured readability across various applications.

4. Color Palette:

A refined color palette was chosen to evoke a sense of trust and reliability. The combination of deep blues and metallic tones added a touch of sophistication to the overall brand image.

Results:

The impact of the logo redesign was notable:

Enhanced Brand Perception: The new logo contributed to a more modern and sophisticated brand image, aligning with Benchmark South West's position as an industry leader.
Recognition and Memorability: The stylised compass symbol became a memorable identifier, fostering quick recognition among clients and stakeholders.
Increased Confidence: The leadership at Benchmark South West expressed satisfaction with the logo, noting that it instilled confidence in their brand and set the tone for future growth.